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I'm often involved in the early days of a brand — before a merger,
before a launch, before a company is even created. I work with companies
to put their positioning and brand attributes into words, creating the
story that introduces the brand to the world.
Past projects include:
- FirstService Messaging
- Genworth Brand Book
- Xiameter Positioning Statements
- Gamesa Brand Drivers
- Citi Brand Books
- FedEx Kinko's Brand Book
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