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I'm often involved in the early days of a brand — before a merger, before a launch, before a company is even created. I work with companies to put their positioning and brand attributes into words, creating the story that introduces the brand to the world.

Past projects include:

  • FirstService Messaging
  • Genworth Brand Book
  • Xiameter Positioning Statements
  • Gamesa Brand Drivers
  • Citi Brand Books
  • FedEx Kinko's Brand Book