Tim Bauer: Writer
I help companies create, build, and talk about their brands. I've been a brand writer for Google, a UX writer for Mint.com, a senior copywriter at Schwab and Landor, and a freelance marketing writer for design firms like IDEO, Interbrand, and Razorfish.
What I Do
Websites
I'm a content writer and strategist, so much of my work ends up on websites. And often the entire site is written by me to begin with, building brands one screen at a time.
(Past projects include: Mint.com, Google Brand Studio, Schwab, Wells Fargo.)
Guidelines
Design firms and in-house agencies hire me to create guidelines to keep things consistent around the world. I understand designers, and I can help translate their visual ideas into words.
(Past projects include: Google, Citibank, AT&T.)
Brand Voice
A brand voice is the translation of a company's positioning and brand attributes into a writing style. It's what makes Google sound like Google and Apple sound like Apple.
(Past projects include: Google, Visa, P&G, Lilly.)
Messaging
I often work with companies and brands in the early days of their launch, helping to put their positioning into words and creating the story that introduces them to the world.
(Past projects include: Citi, FedEx, Genworth, Safer with Google.)
Packaging
I've written copy that appears on packages in every store you can think of. I have an extra fondness for the labels I wrote for Blue Moon's seasonal ales – which I also helped name.
(Past projects include: Safeway, GE, Blue Moon.)
Taglines
Nothing's harder than summing up a brand in a single line. I've worked on taglines for clients from a charter airline to a quicker way to pay for groceries. To sum up: I'm good with taglines.
(Past projects include: Avolar, Disney, Carhartt.)
Brochures
A brochure needs to be concise and tell a story. I know how to ask the right questions to make sure the story you tell is compelling.
(Past projects include: Schwab, Southwest Airlines, Unisys, Genworth.)